// how plo works

Four phases. Every week. Whilst you keep serving clients.

// new moon · listen

Plo learns.

Bookings sync from Google Calendar. Every client gets a profile populated automatically from their booking history — visits, spend, favourite service, last seen. Plo studies your social media posts across every connected platform to learn your tone, emoji style, and hashtag patterns.

// first quarter · plan

Plo spots gaps.

Quiet days in the week ahead. Lapsed clients ranked by lifetime spend. Regulars hitting a 5th, 10th, or 20th-visit milestone. Trends moving in your sector right now. Plo sees them before you do.

// full moon · draft

Plo drafts.

Re-engagement emails with each client's favourite service named. Quiet-slot offers featuring your top service. Posts for Instagram, Facebook, TikTok, and Google Business. Replies to DMs and reviews — all written in your voice.

// last quarter · approve

You approve.

Every draft queues in the Approval Panel. One tap to approve, or edit, or ask Plo to try again. Nothing goes out without your say-so. Ever.

// ads, built and analysed

Ad campaigns built, launched, and analysed — without an agency.

Plo reads your live numbers — revenue, quiet days ahead, top services — and writes complete Meta and Google campaign briefs around them. Once they're running, it ranks every campaign, flags the winner, and tells you where your budget should go next.

  • Complete briefs, not suggestionsObjective, audience, headline, body copy, daily £ budget, run length — for both ad networks, with the reasoning behind each call.
  • Plain-English performance analysisCampaigns ranked side by side — CTR, reach, and cost per click decoded into what's working and why.
  • Launches as paused draftsEvery campaign queues for your approval. Nothing spends a pound until you say so.
campaign hub · this month
#1 “New Client Offer” · Meta
CTR 4.2% · £3/day · 12,400 reached
CTR Leader
“Spring Refresh” · Google
CTR 1.6% · £2/day · 4,100 reached
Review
Plo's analysis
Shift budget to New Client Offer — 2.6× the clicks per £
Ask Plo
Full briefs + live analysis in the Ads tab See it in the demo →
// the approval queue

Monday morning: 8 drafts waiting. Nothing sends without your tap.

Outreach emails, quiet-slot offers, social posts, ad campaigns, DM replies — everything Plo writes queues in one panel. Approve what you like, skip what you don't, and the week's marketing is done before your first client sits down.

  • One-tap approveApprove a single draft, or clear the whole queue when Plo nailed it.
  • Edit inline, send instantlyTweak a line, fix a name, swap a photo — send when it reads right.
  • Ask Plo to try againNot feeling it? “Make it warmer.” “Shorter.” “Less salesy.” Plo redrafts.
approval panel · monday morning
Re-engage 4 at-risk clients
Sarah, Mark, Priya, James · 6+ weeks since last visit
Approve Edit
Fill Wednesday — 3 quiet slots
Last-minute offer drafted for 8 likely bookers
Approve Skip
Instagram + Facebook post · Tue 11:15
Carousel concept, 3 frames · photo from your library
Approve Edit
Meta ad campaign · “New Client Offer”
Audience, copy, £3/day budget · launches paused
Approve Edit
8 drafts in queue · approve all in one tap Approve all →
// the 8 skills

Eight automated skills. One Autoplo assistant. All for £30.

Client Outreach.

Plo ranks lapsed clients by lifetime spend, picks up their favourite service by name, and drafts a personalised re-engagement email with a natural 10% incentive. Sector-aware lapse thresholds and a separate subject line per person. Spam-trigger words actively avoided.

Business Insights.

Every Monday: how revenue's tracking week-on-week, who's spending most, what's growing, what's slipping — alongside live web research on what's happening in your sector right now. Plain-English answers, no spreadsheets.

Quiet Slot Filler.

Plo checks your calendar against your working days, spots zero-booking days in the week ahead, and drafts two things at once: an Instagram post and an email blast to your full client list. Your top-performing service leads. Photos auto-suggested from your library.

Content Creation.

Posts for Instagram, Facebook, TikTok, and Google Business — written in your tone, with photos suggested from your library. Single posts, carousel concepts, reel ideas, full TikTok scripts with hooks and CTAs.

Loyalty Engine.

Plo watches for milestones — 5th, 10th, 20th visit, the 1-year anniversary — and drafts a personal thank-you with a complimentary add-on or 15% off. It also spots upsell gaps: clients booking the same service repeatedly who'd naturally pair it with another on your menu.

Market Research.

Wednesdays at 9am: live trends in your sector, what competitors are doing, content angles worth borrowing, hashtags worth riding. Plo finds it, you skim it.

Seasonal Planner.

First of every month, Plo prepares a campaign for the season ahead — emails, posts, offers, all timed and themed. Approve in advance, ship across the month.

Ad Campaigns.

Plo pulls your live numbers — revenue week-on-week, quiet days ahead, top services right now — then runs sector trend research and writes complete briefs for both Meta Ads (objective, audience, 40-char headline, 125-char body, CTA, daily £ budget, run length) and Google Ads (campaign type, keywords, headlines, descriptions, daily £ budget, location targeting), each with the reasoning behind it. Persistent ad memory means past results sharpen the next brief. Queued as paused drafts.

The CRM, built for you.

Profiles populate from booking history — visits, total spend, favourite service, first/last seen, lifetime value, sector-aware risk status (New / Active / At-Risk / Lapsed). Segments by status, spend, service, lead source. Every other skill reads from it. Built in. Not an add-on.

// connect once, plo does the rest

Every social platform. Both ad networks. Every booking calendar.

Instagram
Posts · DMs · stats
Facebook
Pages · Messenger
TikTok
Video stats
Google Business
Posts · reviews
Meta Ads
Campaign drafts
Google Ads
Campaign drafts
WhatsApp
Messages
Gmail
OAuth or IMAP
Google Calendar
Two-way sync
Fresha
Bookings (via GCal)
Acuity
Bookings (via GCal)
Square
Bookings (via GCal)
Booksy
Bookings (via GCal)
Treatwell
Bookings (via GCal)

If your booking software syncs to Google Calendar — Phorest, Vagaro, Setmore, Timely, BookSolo and others — Plo picks it up automatically. No platform-specific setup.

// questions

Things people ask before subscribing.

Is there a free trial?

No. Autoplo is £30/month from day one — no trial, no freemium tier. If it's not right in the first month, cancel from your account in two clicks.

What is Plo?

Plo is the marketing assistant inside Autoplo. Plo writes posts, drafts emails, fills quiet slots, replies to DMs, and answers questions about your business in plain English. Plo never sends without your nod.

Will it work for my kind of business?

Probably yes. Autoplo supports 28 service-business sectors out of the box — salons, gyms, trades, law firms, restaurants, clinics, estate agents, coaches, vets, and more. Plo automatically uses the right language for your sector, and the risk thresholds and skill behaviour adapt too — not just the words.

Can Plo really sound like me?

Yes. Plo studies your social media posts across every connected platform to learn your tone, emoji style, and hashtag patterns, then writes new content that reads like you wrote it. You can retrain the brand voice any time from settings.

Will it send anything without my approval?

Never. Every draft sits in the Approval Panel until you tap approve. You can also pause any skill globally in settings at any time.

What about my data?

Your data is yours — per-user, never shared between accounts. Infrastructure is UK-based. Social connections are OAuth-only. Email uses encrypted credentials. We never store your social passwords. Disconnect any platform any time.

Does it replace my booking software?

No — Autoplo sits alongside it. If your booking software syncs to Google Calendar (Fresha, Acuity, Square, Booksy, Treatwell, Phorest, Vagaro and most others do), Plo picks up bookings automatically with no extra setup.

How do I cancel?

Two clicks from your account page. No retention call, no email gauntlet. Your skills stop firing immediately.